Published on November 1, 2011

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more.

Orthogonal’s Amy Willis (UX), Reid MacTavish (Agile) and I are giving a presentation on November 15th to a joint session of the Chicago Product Management Association and Chicago Agile Project Management group on how to integrate Lean, UX and Agile. We’d love to see you there.

Here’s some more on the presentation:

Lean + UX + Agile: Putting It All Together

Lean Startup, Pragmatic Marketing, User Experience Design and Agile Development are all approaches to improve your odds of creating successful products.

Are they mutually exclusive, or can you assemble them together to make a lean, mean product success machine?

Join Orthogonal’s Amy Willis (UX) Bernhard Kappe (Products Strategy) and Reid MacTavish (Agile Development) as they share their lessons learned in making lean+ux+agile work.

We’ll cover:

  • Pragmatic Marketing and Lean Startup- which is right for you?
  • Lean UX – Design as the differential gear between customer development and agile development
  • It’s never too early for Metrics and analytics
  • Lean + Ux + Agile: putting it all together

If you’d like to join us, you can RSVP at the Chicago Product Management Association site. Space is pretty limited, so it’s good to sign up early.