Published on May 1, 2011

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more.

Todd Wyder and I gave a talk on Marketing in the Lean Startup at the April Chicago Lean Startup Circle, and Jayme Joyce of Joone Studios was kind enough to record us on video. There were lots of questions, so it ended up being a long session.