Insights

Orthogonals' experts share whitepapers, articles and presentations from the forefront of research in connected medical devices and companion software.  

Usability Testing Techniques

Too often, usability testing is judged to be a “nice-to-have,” but dispensable within the time and budget constraints of a full design a…

Why User Research Matters

What if you brought in users to test your application and the final result was one big collective yawn. It’s not that the product wasn’t…

The Zeigarnik Effect in GUI Design

The Zeigarnik effect suggests people remember incomplete or interrupted things better than completed things. It’s human nature to want to …