The move towards a highly interconnected, IoT-driven healthcare industry has made the development of connected medical devices, Software as a Medical Device (SaMD) and Digital Therapeutics (DTx) essential for companies looking to stay ahead of the curve. Smartphone applications are at the forefront of the shift in how care is being delivered to patients. This white paper analyzes current and evolving smartphone market trends to help companies capture the maximum possible market share for their medical device products.