User Experience Design

A Design Process Informed
By Fast Feedback

Successful SaMD must achieve a delightful and safe user experience. Our design process is aligned to achieve both by engaging iterative user feedback throughout the product ideation and design processes.

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Taking a rapid, iterative approach to UX.

Designing a great user experience is key to making Software as a Medical Device (SaMD), Digital Therapeutics (DTx) and connected medical device systems not only safe and usable but also appealing in the marketplace. Orthogonal pioneered a rapid, iterative approach to design where design artifacts are tested early in the project lifecycle. For example, wireframes and clickable prototypes are vetted early with users and developers to ensure the screen flows are intuitive and support the requirements of the underlying technology. Likewise, visual designs are vetted for not only aesthetic appeal but also for how well they enhance the usability of the product. 

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UX Best Practices

Orthogonal’s best practices for designing and developing consumer-facing medical device solutions include:

  • Designing to accommodate the lowest technical common denominator. Consumers may or may not have reliable, secure Wi-Fi networks or high-speed cellular connectivity.
  • Focusing on getting the most important, most frequent interactions simple and straightforward while making it easy to quickly get at other features that enable less frequent goals
  • Using informal Three User Thursday style testing to verify and improve all aspects of the design early on, including feature selection, workflows, UX design and visual design.
  • Achieving high usability for technically constrained workflows (such as establishing and managing Bluetooth connections) by vetting all flows with users, device engineers and software developers.

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