Beyond the Device: Where Digital Ecosystems Are Creating Real Value in MedTech

Randy Horton
Randy Horton

2026 May Webinar Banner

Many MedTech organizations are investing in digital ecosystems, but the value they generate often shows up in parts of the business that teams did not initially plan for.

Some of the most meaningful impact isn’t coming from the obvious use cases. It’s emerging in less intuitive areas, where connected devices, software, and data reshape how evidence is generated, how care is delivered, and how products differentiate over time.

After outlining earlier this year why digital ecosystems matter and how to build them, this session focuses on where they are actually producing results. We’ll examine real-world applications and early case studies to understand how value is being created today, where it is gaining traction, and what those patterns suggest about where to invest next. Join Orthogonal, along with MedTech leaders for a discussion focused on how digital ecosystems are expanding the role of medical devices in practice.

What We’ll Cover

  • Where Ecosystems Are Creating New Value
    • How value is emerging beyond the device, often in non-obvious ways.
  • Real-World Data & Evidence Generation
    • Using connected devices to support trials, long-term studies, and continuous data.
  • Shifting Care Beyond Traditional Settings
    • Extending care into employer settings, the home, and daily life.
  • Consumer Ecosystem Integration
    • Connecting devices with tools already embedded in users’ daily routines.
  • Integrated & Holistic Solutions
    • Linking devices with broader systems to support more complete care.

Who Should Attend?

  • Executive & Business Leaders
    • Looking to understand where digital ecosystems are creating measurable value and how those applications influence growth, differentiation, and long-term strategy.
  • Product, Engineering & R&D Teams
    • Exploring how ecosystem-driven approaches expand device capabilities and support data-driven development.
  • Regulatory & Quality Leaders
    • Interested in how these emerging models intersect with regulated environments and evolving expectations for evidence.

Digital ecosystems are already changing how medical devices create value. The question is not whether to invest, but where those investments are already producing meaningful returns and how that should shape your next decisions.

Kelley Watson Headshot

Chief Product Officer, Tidepool

Kelly Watson

Bernhard Kappe

CEO & Founder, Orthogonal

Bernhard Kappe

Randy Horton, VP of Solutions and Partnerships, Orthogonal

Chief Solutions Officer, Orthogonal

Randy Horton

Related Posts

Talk

Cloud-Native Architecture (What You Should Learn from Amazon, Google and Microsoft for MedTech)

Talk

How to Create an Agile Organizational Structure

Talk

Agile & Iterative Methodologies (Fast Feedback Loops)

Talk

The Value of Digital Ecosystems and How You Build Them