In the field of health care, AI allows medical devices to greatly extend their “shelf life” — and value. By continuously learning from the Real-World Data (RWD) generated by the usage of individual patients and their entire patient user base, AI-enabled medical devices can improve clinical outcomes and comparative effectiveness, achieving better treatment and care. This white paper dives into the opportunities create by this newfound ability for AI to continually improve existing medical devices, as well as some of the challenges that this evolution creates.