Agile & Iterative Methodologies (Fast Feedback Loops)

Randy Horton

Published on: February 4th, 2026

Organizations invest months of R&D effort into features users never adopt. Slow, sequential development makes it difficult to gather continuous, quantitative feedback. The result is wasted budget, delayed progress, and products that miss real user needs.

Fast Feedback Loops are a way of building products by testing ideas early, learning from real users, and adjusting before too much time or budget is spent. By integrating cross-functional teams, iterative design, and real-world product analytics, organizations can move faster while maintaining regulatory confidence. This session shows how to replace late-stage surprises with continuous insight and embedded compliance.

Orthogonal hosted a webinar on how Fast Feedback Loops can transform development for SaMD and digital health products. We discussed how integrated teams, quantitative validation, and disciplined agile practices can reduce wasted effort, strengthen user-centered design, and keep compliance aligned with day-to-day work, yielding as much as 2-3x improvements in productivity and quality.

Watch Webinar Recording

Michael Iglesias, Global Quality Advisor, Roche

Randy Horton, VP of Solutions and Partnerships, Orthogonal