The Value of Digital Ecosystems and How You Build Them

Randy Horton

Published on: January 6th, 2026

Many MedTech devices deliver strong clinical outcomes, yet still become interchangeable in the market. When value is anchored primarily in hardware, products are easier to replace, harder to differentiate, and less able to support new revenue or reimbursement models.

The companies gaining an advantage are building digital ecosystems around their devices. By connecting hardware to mobile applications, cloud services, and AI, these ecosystems create continuous, data-driven value for patients, clinicians, and payers while strengthening long-term business performance.

Join Orthogonal for a webinar focused on what digital ecosystems are, why they matter now, and how medical device companies can build them without sacrificing regulatory compliance. We’ll examine how ecosystem thinking enables sticky product experiences across the entire value chain and why disciplined execution is critical to success.

What We’ll Cover:

Stopping Commoditization – How digital ecosystems create durable, end-to-end product value that makes devices harder to replace.
Unlocking New Revenue Models – How comprehensive data strategies support today’s reimbursement models and enable emerging models tied to prevention and bundled outcomes, including pressures in areas like the surgical suite.
Balancing Speed and Compliance – How to avoid the twin risks of moving too slowly or moving too fast without regulatory control.
Increasing Enterprise Value – Why intentional digital design and proactive data collection significantly improve acquisition value.
Building with Discipline – How a disciplined agile approach treats design controls and documentation as inherent outputs of development, enabling safe scale and faster feedback.

Who Should Attend?

Executive & Business Leaders – Understand how digital ecosystems drive differentiation, growth, and long-term value.
Product, Engineering & R&D Teams – Learn how to design and deliver connected, data-enabled products at scale.
Regulatory & Quality Leaders – See how modern development approaches can support compliance rather than slow it down.

If your organization is building connected devices, SaMD, or software-enabled services and needs to increase development speed without compromising safety or regulatory expectations, this session will provide a practical framework for doing so.

Save Your Seat

Randy Horton, VP of Solutions and Partnerships, Orthogonal