Lean User Experience at the Chicago Lean Startup Circle

Glenn Bernsohn

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more.

TimeboxBob Moll, Orthogonal’s Lead User Experience Designer, and Bernhard Kappe, Orthogonal’s CEO are giving a talk on Lean User Experience at the Chicago Lean Startup Circle on June 30th.

User Experience is critical to the success of a software product: Well designed apps get used and recommended, poorly designed ones get discarded.

But traditional user experience is slow and expensive and doesn’t get high-quality products to market faster. This is death to any new product development effort.

How can you get user experience at startup speed?

Enter Lean User Experience

The Lean Startup Approach (practiced in both startups and innovative large companies) is a way to find market opportunities and to create products and services that serve those markets in a sustainable way. It focuses on validated learning and reducing cycle time, rather than simply building fast.

Lean User experience is an adaptation of user experience design to work within a lean startup approach. Design decisions are treated as hypotheses and validated as quickly as possible. We use techniques like targeted brainstorming, user visualization, story walls, story flows, low-fi prototypes, story videos, customer testing and priority diagrams to rapidly get direct feedback from end users and stakeholders.

This powers an agile development effort that generates working software in very short cycles. Overall, this combination of Lean Startup + Lean UX and Agile Development quickly reduces uncertainty and risk, reduces waste, speeds development and increases agility.

To find out more about Lean UX and how you can implement it, join Bob and Bernhard on June 30th at the Lean Startup Circle.

To register, sign up here:

We hope to see you there.

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