Article

Marketing in a Lean Startup

Bernhard Kappe
Bernhard Kappe
Published on: May 1st, 2011

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more.

Todd Wyder and I gave a talk on Marketing in the Lean Startup at the April Chicago Lean Startup Circle, and Jayme Joyce of Local Legend Films was kind enough to record us on video. There were lots of questions, so it ended up being a long session.

Related Posts

Article

How nen DTx Will Help Kids with Cancer to Manage Pain

Article

How Industry Experience Shaped Creation of DTx Startup nen

Article

A Conversation with Eric Ries at the Chicago Lean Startup Circle

It’s been 10 years since The Lean Startup was published by Eric Ries, an American entrepreneur and creator of the methodology of the same name. The New York Times bestseller has certainly become a core text for many entrepreneurs and is part of standard operating practices for organizations of all types ranging from startups to […]

Read More

Article

Faster Feedback Before Development Starts: Feasibility

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. While change, new discovery and learning are inevitable during any healthcare app product development process, and agile processes reduce the cost and risk of change, there is a significant cost associated with design controls for […]

Read More
Back to Insights
BSI ISO 13485 Logo
Terms of Use | Privacy Policy | Careers
All Rights Reserved © 2024 Orthogonal