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Pragmatic Marketing vs. Customer Development

Bernhard Kappe
Bernhard Kappe

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more.

Todd Wyder and I did a presentation for the Chicago Product Management Association last Thursday. No one was defenestrated, but there was a lively discussion and the assembled product managers (including me) got better clarity on the strengths and weaknesses of each.

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