Published on August 7, 2015

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more.

Earlyvangelists are a special breed of customer that are a combination of early adopter and internal evangelist. They are critical to a startup success because they first buy the vision and then the product, and spread the news of the product. They are even more important in healthcare, a complex and risk averse sector of the economy where change and innovation can be very challenging.

Learn how to identify and find early evangelists and how to engage with them, what metrics they care about and how they can help you get the metrics that you need for the rest of the market.