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Article

Lean Startup Classes to Accelerate Your Product Launch

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Most startups fail because they lose a lot of time pursuing the wrong business models, building products no one wants, and making too many mistakes that could have been avoided. Todd Wyder and I created […]

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Article

Startup Suicide: Knowing When You've Cut Your Own Throat

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Steve Blank writes a thought provoking article about the folly of the complete software rewrite. He envisions a scenario where an agile team builds a product and that product gradually accumulates technical debt until it […]

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Article

Orthogonal Talks Customer Development at Chicago Booth

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Todd Wyder and I are giving a talk on Customer Development at the University of Chicago’s Booth School of Business next Tuesday, as part of The Polsky Center for Entrepreneurship’s New Venture Challenge program. It’s […]

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Article

Exploring Customer Validation

lean startup

I want to do some exploration of customer validation, the second phase of Customer Development. I think it’s an area that there isn’t as much information on as customer discovery. And some of the stuff about customer validation is pretty hazy. So, I thought I would do a few postings on it and see where […]

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Article

The Two Minute Lean Startup

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. At the beginning of every Chicago Lean Startup Circle I do a short presentation introducing lean startup principles. It’s about as short a presentation on the subject that I can do, but the title is […]

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Article

Pragmatic Marketing vs. Customer Development

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Todd Wyder and I did a presentation for the Chicago Product Management Association last Thursday. No one was defenestrated, but there was a lively discussion and the assembled product managers (including me) got better clarity […]

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Article

Lean Startup Machine: Smarter Entrepreneurs in 55 Hours

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I was a judge and mentor at Lean Startup Machine Chicago this weekend and had a blast. Lean Startup Machine is a new type of startup competition that started in New York this July. Chicago […]

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Article

Lean Startup Machine: Nov 5-7

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Have you heard about the Lean Startup movement yet? It’s is a profound concept that’s having a major impact on how companies are being built, funded and scaled. Orthogonal is a major proponent of this […]

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Article

Amazon's Half Baked Customer Development Approach

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. This post from Ian McAllister prompted a lot of talk at my company. We’re a big proponent of Customer Development * as an approach to new product development, and this seems to be at least […]

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Article

Advice for Entrepreneurs from GrubHub's Mike Evans

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I became the organizer of the Chicago Lean Startup Circle in July, along with my co-organizers Eduardo Fernandez, Brandon McNamara and Dan Wellish. It’s been a lot of fun so far, and I’m looking forward […]

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Article

Customer Development 101

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Great product development is only half of what you need to create successful software products. On Mondays, we focus on the other half, starting with a series called Customer Development 101. It’s based on the […]

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Article

Realistic Expectations for Startups - Cost of Building Software

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Since Orthogonal focuses on software based product development I get 40-50 inquiries a month from people who are looking for design and development help. This ranges from people who just have an “idea” to people […]

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