Insights

Article

Lean Innovation with Encyclopedia, Nokia and Wheels

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Orthogonal’s CEO Bernhard Kappe assembled a panel for last weeks AITP Spring Technology Conference focusing on how large enterprises are employing lean startup principles to improve innovation outcomes. The panelists included: Jorgen Hesselberg, Senior Manager, […]

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Article

Workshop: Faster Innovation With Lean + UX + Agile

Human Factors & UX, lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Your job as an innovator is to discover a product and model that works before you run out of time and money. 9 out of 10 new products fail. So fail faster, fail cheaper. So […]

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Article

Lean + UX + Agile

agile, Human Factors & UX, lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Lean + UX + Agile. Lean Startup, User Experience Design, and Agile Development are all approaches to improve your odds of creating successful products. Are they mutually exclusive, or can you assemble them together to […]

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Article

Lean Startup Challenge Names 10 Semifinalists

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. In September of this year, Todd Wyder and I organized the Chicago Lean Startup Challenge. It’s the opposite of a business plan competition.   Instead of creating huge documents and proformas based on assumptions, contestants spend […]

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Article

Lean + UX + Agile: Putting It All Together

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Orthogonal’s Amy Willis (UX), Reid MacTavish (Agile) and I are giving a presentation on November 15th to a joint session of the Chicago Product Management Association and Chicago Agile Project Management group on how to […]

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Article

Innovation with Allscripts, Allstate, Alcatel-Lucent & Wheels

lean startup, Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. One of the exciting things about the Lean Startup approach is that it’s applicable not just to startups, but to innovation within large companies. As part of TechWeek, Orthogonal has organized a panel of “intrapreneurs” […]

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Article

Lean User Experience: UX at Startup Speed

Human Factors & UX, lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Bob Moll, Orthogonal’s Lead User Experience Designer, and I gave a talk on Lean User Experience at the Chicago Lean Startup Circle on June 30th. User Experience is critical to the success of a software […]

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Article

Lean User Experience at the Chicago Lean Startup Circle

Human Factors & UX, lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Bob Moll, Orthogonal’s Lead User Experience Designer, and Bernhard Kappe, Orthogonal’s CEO are giving a talk on Lean User Experience at the Chicago Lean Startup Circle on June 30th. User Experience is critical to the […]

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Article

Facebook and Twitter for Customer Acquisition

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. In a lean startup, marketing is a process of discovery using fast feedback loops, just like customer development and agile development. Customer interviews and the process you use to get those initial interviews will give […]

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Article

Lean Startup Marketing Workshop

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more.   Todd Wyder and I will be teaching a Lean Startup Marketing workshop at Orthogonal on June 10th. The first workshop we did, on business model generation and customer interviews was a lot of fun, […]

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Article

Marketing in a Lean Startup

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Todd Wyder and I gave a talk on Marketing in the Lean Startup at the April Chicago Lean Startup Circle, and Jayme Joyce of Local Legend Films was kind enough to record us on video. […]

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Article

Orthogonal Incubated ShuttleCloud at TechStars NY

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more.   Tomorrow is TechStars Demo Day in New York, and I’m flying out to cheer on ShuttleCloud. We’ve been working with since last fall, and it’s been fun working with them through the TechStars experience. […]

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