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Who We Work With

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Venture-Backed Startups

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Our Work
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All Insights

Articles

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Article

Why User Research Matters

What if you brought in users to test your application and the final result was one big collective yawn. It’s not that the product wasn’t usable -- oh, maybe some minor tweaks to the presentation layer could improve things, but...

The Zeigarnik Effect in GUI Design

Human Factors & UX

The Zeigarnik effect suggests people remember incomplete or interrupted things better than completed things. It’s human nature to want to complete a task or hear the end of a story ...