Insights

Article

Designing for a purpose

Human Factors & UX

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Interaction with today’s touch interfaces feels numb and yet it seems that device manufacturers are steadily adopting that design solution. I deeply empathize with Bret Victor’s description of “picture under the glass” effect in his […]

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Article

Lean User Experience: UX at Startup Speed

Human Factors & UX, lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Bob Moll, Orthogonal’s Lead User Experience Designer, and I gave a talk on Lean User Experience at the Chicago Lean Startup Circle on June 30th. User Experience is critical to the success of a software […]

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Article

Lean User Experience at the Chicago Lean Startup Circle

Human Factors & UX, lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Bob Moll, Orthogonal’s Lead User Experience Designer, and Bernhard Kappe, Orthogonal’s CEO are giving a talk on Lean User Experience at the Chicago Lean Startup Circle on June 30th. User Experience is critical to the […]

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Article

How to Run a Brainstorming Session

Human Factors & UX

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Brainstorming sessions are great for solving problems and generating ideas. You will enhance your results by remembering a few key guidelines for running your session. 1. Create Specific Questions in Advance To engage a group, […]

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Article

Sticky Notes, Walls & Whiteboards for Team Ideas

Human Factors & UX

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. In the age of hi-fi tools, low-fi tools still have their place and a very important place. But when should you go with low-fi? Here are some insights. Team Involvement When team participation is needed […]

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Article

How MIT Media Lab is Transforming Healthcare UX

Human Factors & UX, medical device software development

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. The New Media Medicine group at the MIT Media Lab suggests a key to solving healthcare problems lies in establishing new kinds of collaboration between patients and practitioners. Traditionally, the relationship has been one of […]

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Article

Two Types of Design Thinking You Need

Human Factors & UX

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Most design thinking can be thought of as either Top Down or Bottom Up. But what’s the difference? Why is each important? And what are the strengths and weaknesses of each approach? Top Down thinking […]

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Article

What is the Right Fidelity of Prototype? Five Questions to Ask

Human Factors & UX

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. High-fi, low-fi, or something in between? Choosing the right fidelity for a prototype is crucial to effectively use the limited resources of your project. Low fidelity prototypes, such as hand sketches, are fast and enable […]

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Article

Using Aspirational Thinking to Elevate Your Product Design

Human Factors & UX, Product Design, Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Your desire is to make a great product. Or take an existing product to the next level. It’s great to have the intention, but how do you put that intention into motion? Here is a […]

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Article

Improve Product Design with “Made to Stick” Principles

Human Factors & UX

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. For anyone involved in product design, I highly recommend the book Made to Stick by Chip Heath and Dan Heath. The book does a great job of explaining 6 principles that characterize products that “stick” […]

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Article

Not Enough Time to Design? Try a Time-Boxed Workshop

Human Factors & UX

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Lean UX methods have become popular as a means of getting the core concept of a product and its business value on target with minimal time and expense. One of our favorite “Lean” design methods […]

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Article

Can Lean UX be Used to Design Complex Products?

Human Factors & UX, Product Design

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Lean UX can work very effectively when designing complex products, including products that demand a heavy amount of science, complex workflows or handshaking between components. In this article, we’ll explore why Lean UX methods are […]

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