Articles

Article

Startup Suicide: Knowing When You've Cut Your Own Throat

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Steve Blank writes a thought provoking article about the folly of the complete software rewrite. He envisions a scenario where an agile team builds a product and that product gradually accumulates technical debt until it […]

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Article

7 Questions to Ask When Designing Mobile App

Human Factors & UX, mobile medical apps, Product Design

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Feel Can Make or Break a Product Imagine you are shopping for a new car. You found a model that looks great and has all the features you want. It’s even in your price range. […]

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Article

Moving Your Apps to Mobile Part 1

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Many companies we talk to are struggling with their mobile application strategy. It’s similar to the early days of the web, where some companies ignored it and struggled, and some got disrupted. For mobile, the […]

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Article

Orthogonal Talks Customer Development at Chicago Booth

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Todd Wyder and I are giving a talk on Customer Development at the University of Chicago’s Booth School of Business next Tuesday, as part of The Polsky Center for Entrepreneurship’s New Venture Challenge program. It’s […]

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Article

Exploring Customer Validation

lean startup

I want to do some exploration of customer validation, the second phase of Customer Development. I think it’s an area that there isn’t as much information on as customer discovery. And some of the stuff about customer validation is pretty hazy. So, I thought I would do a few postings on it and see where […]

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Article

Starting a Software Product Company? Pitfalls to Avoid

medical device software development

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Although there are many more pitfalls, I’m only going mention three. Feel free to add your own. The good news is that all of these risks are manageable. Staff User Acceptance Testing Carefully Startups are […]

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Article

The Two Minute Lean Startup

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. At the beginning of every Chicago Lean Startup Circle I do a short presentation introducing lean startup principles. It’s about as short a presentation on the subject that I can do, but the title is […]

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Article

TDD Adoption

medical device software development

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Many developers I talk to say they have tried Test Driven Development (TDD), but it “didn’t work for them”. Why is this so often the case? I believe that the main reasons are 1) it […]

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Article

Pragmatic Marketing vs. Customer Development

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Todd Wyder and I did a presentation for the Chicago Product Management Association last Thursday. No one was defenestrated, but there was a lively discussion and the assembled product managers (including me) got better clarity […]

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Article

Lean Startup Machine: Smarter Entrepreneurs in 55 Hours

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I was a judge and mentor at Lean Startup Machine Chicago this weekend and had a blast. Lean Startup Machine is a new type of startup competition that started in New York this July. Chicago […]

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Article

Lean Startup Machine: Nov 5-7

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Have you heard about the Lean Startup movement yet? It’s is a profound concept that’s having a major impact on how companies are being built, funded and scaled. Orthogonal is a major proponent of this […]

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Article

Amazon's Half Baked Customer Development Approach

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. This post from Ian McAllister prompted a lot of talk at my company. We’re a big proponent of Customer Development * as an approach to new product development, and this seems to be at least […]

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