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Orthogonal Talks Customer Development at Chicago Booth

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Todd Wyder and I are giving a talk on Customer Development at the University of Chicago’s Booth School of Business next Tuesday, as part of The Polsky Center for Entrepreneurship’s New Venture Challenge program. It’s […]

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Exploring Customer Validation

lean startup

I want to do some exploration of customer validation, the second phase of Customer Development. I think it’s an area that there isn’t as much information on as customer discovery. And some of the stuff about customer validation is pretty hazy. So, I thought I would do a few postings on it and see where […]

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Article

Starting a Software Product Company? Pitfalls to Avoid

medical device software development

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Although there are many more pitfalls, I’m only going mention three. Feel free to add your own. The good news is that all of these risks are manageable. Staff User Acceptance Testing Carefully Startups are […]

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Article

The Two Minute Lean Startup

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. At the beginning of every Chicago Lean Startup Circle I do a short presentation introducing lean startup principles. It’s about as short a presentation on the subject that I can do, but the title is […]

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Article

TDD Adoption

medical device software development

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Many developers I talk to say they have tried Test Driven Development (TDD), but it “didn’t work for them”. Why is this so often the case? I believe that the main reasons are 1) it […]

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Article

Pragmatic Marketing vs. Customer Development

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Todd Wyder and I did a presentation for the Chicago Product Management Association last Thursday. No one was defenestrated, but there was a lively discussion and the assembled product managers (including me) got better clarity […]

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Lean Startup Machine: Smarter Entrepreneurs in 55 Hours

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I was a judge and mentor at Lean Startup Machine Chicago this weekend and had a blast. Lean Startup Machine is a new type of startup competition that started in New York this July. Chicago […]

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Lean Startup Machine: Nov 5-7

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Have you heard about the Lean Startup movement yet? It’s is a profound concept that’s having a major impact on how companies are being built, funded and scaled. Orthogonal is a major proponent of this […]

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Article

Amazon's Half Baked Customer Development Approach

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. This post from Ian McAllister prompted a lot of talk at my company. We’re a big proponent of Customer Development * as an approach to new product development, and this seems to be at least […]

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Article

Designing for Touch: The Science of Tap vs. Click

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. We know intuitively designing for a touch interface is different than a mouse driven interface. But why are they different? Let’s wrap a little bit of science around these two worlds. Both interfaces, tap or […]

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Article

Advice for Entrepreneurs from GrubHub's Mike Evans

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I became the organizer of the Chicago Lean Startup Circle in July, along with my co-organizers Eduardo Fernandez, Brandon McNamara and Dan Wellish. It’s been a lot of fun so far, and I’m looking forward […]

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Article

Enough Design can be Elegant Design

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Orthogonal’s CEO Bernhard Kappe shared one of the Tech Talks by Pivotal Labs, whose Pivotal Tracker tool is one we enjoy using. Pivotal Labs’ Ian McFarland, VP Technology, talked about the relationship between design and […]

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