Insights

Article

7 Questions to Ask When Designing Mobile App

Human Factors & UX, mobile medical apps, Product Design

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Feel Can Make or Break a Product Imagine you are shopping for a new car. You found a model that looks great and has all the features you want. It’s even in your price range. […]

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Article

Moving Your Apps to Mobile Part 1

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Many companies we talk to are struggling with their mobile application strategy. It’s similar to the early days of the web, where some companies ignored it and struggled, and some got disrupted. For mobile, the […]

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Article

Designing for Touch: The Science of Tap vs. Click

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. We know intuitively designing for a touch interface is different than a mouse driven interface. But why are they different? Let’s wrap a little bit of science around these two worlds. Both interfaces, tap or […]

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Article

Asymco on Apple, Android and Mobile Disruption

mobile medical apps, Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I’ve been reading a lot of Asymco since John Gruber linked from Daring Fireball a few weeks ago. Great analysis illustrated with lots of graphs. Take a look at this one, from Android’s Pursuit of […]

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Article

Single Purpose Devices vs. Flexible Platforms

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. A few weeks ago, I wrote about the Skype Video Phone, part of a trend towards trading needless complexity for simplicity and ease of use. It’s also on the wrong side of another trend: The […]

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Article

iPad: How big is the space between laptops and iPhones?

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Laptops are a strange, inefficient tradeoff between an iPhone’s portability and a desktop’s capabilities. They don’t satisfy either need extremely well, but they’re much closer to desktops than they are to iPhones. The usefulness and […]

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Article

iPhone SDK: Cache Policy & Cookie Handling

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I recently ran into an issue building an app which hit an existing (protected) website. Passing credentials along with each request, responses at first appeared to be cached, even after the user credentials changed from […]

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Article

Where minimalism fails With Apple's Less-is-more Approach

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. So I’m watching the big Apple notebook event and getting totally excited about the impressive new graphics capabilities. Finally, I’ll be able to get decent visuals on World of Warcraft on a Mac laptop. Then […]

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Article

Betting Your Business on the iPhone

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Monopsony – the market condition that exists when there is only one buyer. We all have heard the term “monopoly” and even know a little bit of what it means – a market where there […]

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Article

Four Blatant iPhone Usability Blunders

Human Factors & UX, mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I’ve been an iPhone 3G owner for about six weeks now – six weeks of love, loathing, cool apps and connectivity problems. Rather than complaining about poor network coverage, though, I’d like to delve into […]

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