Articles

Article

Going Native isn't Always the Right Move in Mobile

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. In my work helping companies practice lean innovation, I talk to a lot of folks who are launching mobile products and they chose to build a native app instead of a mobile web app.  For […]

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Article

Turbocharge Your Mobile App Sales

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Todd Wyder and I gave a talk on marketing mobile apps at Mobile Mondays Chicago  at Morningstars swanky offices on State Street. Selling mobile applications is far more difficult than selling SaaS applications. Currently, there […]

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Article

Using Constraints to Brainstorm Designs for Mobile Apps

Human Factors & UX, mobile medical apps, Product Design

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. While a mobile app may do a lot of things, it’s essential to design the app so it feels simple to the user at any moment during its use. But how do you generate ideas […]

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Article

Integrating Lean Startup, UX Design & Agile Development

Human Factors & UX, lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I gave a talk at the Chicago Product Management Association together with Orthogonal’s Amy Willis and Reid MacTavish on the lessons we’ve learned in integrating Lean Startup, User Experience Design and Agile Development. Here are […]

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Article

Lean Ideas for Healthcare Startups

Healthcare, lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Bernhard Kappe, Orthogonal’s CEO, gave a talk at the new healthcare startup accelerator Healthbox, and tailored his Lean Startup presentation for medical innovators. Healthbox is a new Chicago based healthcare centric accelerator program that started […]

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Article

Lean Innovation with Encyclopedia, Nokia and Wheels

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Orthogonal’s CEO Bernhard Kappe assembled a panel for last weeks AITP Spring Technology Conference focusing on how large enterprises are employing lean startup principles to improve innovation outcomes. The panelists included: Jorgen Hesselberg, Senior Manager, […]

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Article

Workshop: Faster Innovation With Lean + UX + Agile

Human Factors & UX, lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Your job as an innovator is to discover a product and model that works before you run out of time and money. 9 out of 10 new products fail. So fail faster, fail cheaper. So […]

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Article

Lean + UX + Agile

agile, Human Factors & UX, lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Lean + UX + Agile. Lean Startup, User Experience Design, and Agile Development are all approaches to improve your odds of creating successful products. Are they mutually exclusive, or can you assemble them together to […]

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Article

How To Do Customer Interviews

Human Factors & UX

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Orthogonal CEO Bernhard Kappe and Broker Savant’s Todd Wyder talk on how to do problem and solution interviews at the Chicago Lean Startup Circle. Too many entrepreneurs follow the “Field of Dreams” approach to product […]

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Article

SoapBox Wins the 2011 Chicago Lean Startup Challenge

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Congratulations to SoapBox, the winner of the first annual Chicago Lean Startup Challenge, for an excellent presentation and execution of the lean startup ideas.  They’ve created a controlled digital space, designed to improve student engagement […]

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Article

Designing for a purpose

Human Factors & UX

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Interaction with today’s touch interfaces feels numb and yet it seems that device manufacturers are steadily adopting that design solution. I deeply empathize with Bret Victor’s description of “picture under the glass” effect in his […]

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Article

Lean Startup Challenge Names 10 Semifinalists

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. In September of this year, Todd Wyder and I organized the Chicago Lean Startup Challenge. It’s the opposite of a business plan competition.   Instead of creating huge documents and proformas based on assumptions, contestants spend […]

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