Articles

Article

Thick Marker, Bold Sketching

Human Factors & UX

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Sketching user interfaces is a powerful exercise: it both reduces cost and nudges people to think more clearly. It’s fine to sketch on screen in order to design for the screen—but stepping away from digital […]

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Article

Customer Development 101

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Great product development is only half of what you need to create successful software products. On Mondays, we focus on the other half, starting with a series called Customer Development 101. It’s based on the […]

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Article

Blog Changes: Product Strategy, Design and Development

Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Orthogonal is changing how we blog. Since we started blogging about three years ago, we’ve had 1452 posts and about 1.3 million absolute unique visitors. We initially started blogging about Ajax, and then added topics […]

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Article

Asymco on Apple, Android and Mobile Disruption

mobile medical apps, Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I’ve been reading a lot of Asymco since John Gruber linked from Daring Fireball a few weeks ago. Great analysis illustrated with lots of graphs. Take a look at this one, from Android’s Pursuit of […]

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Article

Lego my Agile

agile

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. What better way to learn about a topic than by playing a game? At Tuesday’s gathering of the local Agile Project Management Meetup Group, lego was the ultimate medium used by Agile practitioners, both new […]

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Article

Remote Pair Programming

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Is remote pair programming productive? Yes! I have been successfully pair programming remotely almost every day for the last 3 years. It is very much like local pair programming with some minor differences…. OK. Some […]

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Article

Realistic Expectations for Startups - Cost of Building Software

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Since Orthogonal focuses on software based product development I get 40-50 inquiries a month from people who are looking for design and development help. This ranges from people who just have an “idea” to people […]

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Article

Rapid Product Design for the iPad

Human Factors & UX, Product Design, Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Like the iPhone, the iPad inspires ideas for products. But can you turn your idea into a viable product? We have developed a set of rapid design templates that guide some of the creative and […]

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Article

Templates for Rapid Product Design

Human Factors & UX, Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I had the opportunity to speak last night at the first meeting of the Chicago Product Managers Association (ChiPMA) meetup group (www.meetup.com/chipma). We had pizza, beverages and a great group of about 15 people looking […]

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Article

Storytelling in Design

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Instead of a “loading” animation that we may bail out on, why not tell a story? I was impressed with this technique used by BMW.  They are running banner ads on NBC’s site which hypes […]

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Article

Single Purpose Devices vs. Flexible Platforms

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. A few weeks ago, I wrote about the Skype Video Phone, part of a trend towards trading needless complexity for simplicity and ease of use. It’s also on the wrong side of another trend: The […]

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Article

iPad: How big is the space between laptops and iPhones?

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Laptops are a strange, inefficient tradeoff between an iPhone’s portability and a desktop’s capabilities. They don’t satisfy either need extremely well, but they’re much closer to desktops than they are to iPhones. The usefulness and […]

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