Articles

Article

Realistic Expectations for Startups - Cost of Building Software

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Since Orthogonal focuses on software based product development I get 40-50 inquiries a month from people who are looking for design and development help. This ranges from people who just have an “idea” to people […]

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Article

Rapid Product Design for the iPad

Human Factors & UX, Product Design, Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Like the iPhone, the iPad inspires ideas for products. But can you turn your idea into a viable product? We have developed a set of rapid design templates that guide some of the creative and […]

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Article

Templates for Rapid Product Design

Human Factors & UX, Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I had the opportunity to speak last night at the first meeting of the Chicago Product Managers Association (ChiPMA) meetup group (www.meetup.com/chipma). We had pizza, beverages and a great group of about 15 people looking […]

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Article

Storytelling in Design

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Instead of a “loading” animation that we may bail out on, why not tell a story? I was impressed with this technique used by BMW.  They are running banner ads on NBC’s site which hypes […]

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Article

Single Purpose Devices vs. Flexible Platforms

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. A few weeks ago, I wrote about the Skype Video Phone, part of a trend towards trading needless complexity for simplicity and ease of use. It’s also on the wrong side of another trend: The […]

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Article

iPad: How big is the space between laptops and iPhones?

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Laptops are a strange, inefficient tradeoff between an iPhone’s portability and a desktop’s capabilities. They don’t satisfy either need extremely well, but they’re much closer to desktops than they are to iPhones. The usefulness and […]

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Article

Agile Product Management: The Concept Phase

agile

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Academic research is incredibly inefficient when it comes to producing products and services. Grad students, post-docs and professors work on “problems” that some collection of graybeards has deemed “interesting.” Their “solutions” — sometimes successful, sometimes not — […]

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Article

What’s the value of Agile out of the box?

agile

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I often meet peers who ask what Agile practices Orthogonal utilizes. From the outside, we pretty much use all of XP’s practices. However, if you take a deeper look we do some things a little […]

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Article

Trading Away Technical Complexities for Increased Simplicity

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. … it’s hard not to think about how much easier some people’s lives would be (hi Mom and Dad) if they could trade technical complexities they don’t care about for vastly increased simplicity and ease […]

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Article

Requirements Set in Stone and Software Made of Concrete

medical device software development

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Twas the night before Christmas, and 500 pages of detailed requirements had been produced. No line of code had been written, not even by a mouse. It sounds great in theory: You produce requirements up […]

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Article

You Shall Know Our Velocity!

medical device software development, risk management

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. With apologies to Dave Eggers, this post is not about traveling around the world in a week to give away $32,000, but about measurement and agile development. One objection to agile development we get sometimes […]

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Article

Data Visualization is About More than Just Pretty Pictures

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Too often in software development projects, we’re asked to provide what I would call thoughtless reports. By this I mean a collection of tables and charts that depict and enumerate standard relationships. There’s nothing wrong […]

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