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Article

Agile Points: Handy for Medical Software Development

agile, medical device software development

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. If you are new to agile development, you’re probably swimming in a sea of unfamiliar terms: user story, spike, sprint, stand up, points.  In this series, we’re going to tackle one of agile’s trickiest concepts: […]

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Article

5 Product Marketing Tips from Orthogonal

Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. So, you’ve developed a great product and now you want to take it to market. Let’s just say it’s a widget.  You’re so excited about it that you want to announce it over loud speakers, […]

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Article

Why Won’t Anyone Use My mHealth Apps?

lean startup

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. The explosion of the mobile health (mHealth) arena seems to have many players in the healthcare industry running a race they haven’t trained for. There are roughly 40,000 mobile health and wellness apps in the […]

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Article

Wireless Sensors and Mobile Apps in Healthcare

Healthcare, mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. When you combine cheap sensors with the computing power and interface capabilities of modern iPhones and Android smartphones, you can get powerful mobile diagnostics.  When you add in smartphones’ data transmission capabilities to feed data […]

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Article

VGBio Vitalink: Medical Wearable Sensors & Mobile Apps

FDA, Healthcare, mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. One of the trends from the 2012 MHealth Summit I briefly touched on last week was the growing number of Bluetooth and wifi enabled wearable medical devices.  I think this trend will become extremely important […]

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Article

The Research-Product Gap

Product Strategy

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. What I will talk about at DRC is the ‘research-product’ gap. I just gave a talk at the Stanford D School about some of these issues. I discussed the research-product gap. This didn’t concern them. […]

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Article

Trends from the 2012 MHealth Summit: Mobile Momentum

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. I attended the 2012 mHealth Summit in Washington DC earlier this week and came away impressed with the how fast things are moving in this space. The conference itself, now in it’s fourth year, has […]

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Article

Going Native isn't Always the Right Move in Mobile

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. In my work helping companies practice lean innovation, I talk to a lot of folks who are launching mobile products and they chose to build a native app instead of a mobile web app.  For […]

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Article

Turbocharge Your Mobile App Sales

mobile medical apps

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. Todd Wyder and I gave a talk on marketing mobile apps at Mobile Mondays Chicago  at Morningstars swanky offices on State Street. Selling mobile applications is far more difficult than selling SaaS applications. Currently, there […]

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Article

Using Constraints to Brainstorm Designs for Mobile Apps

Human Factors & UX, mobile medical apps, Product Design

This post was previously on the Pathfinder Software site. Pathfinder Software changed its name to Orthogonal in 2016. Read more. While a mobile app may do a lot of things, it’s essential to design the app so it feels simple to the user at any moment during its use. But how do you generate ideas […]

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